videos are essential for your business
The 5 Best Types Of Videos For Your Business And How To Do Them EasilyEasy Step-By-Step Tutorial To Master Them
5 Videos That Can Grow Your Business
Many business owners want extraordinary results for our business. We all do. But what many of them don’t realize that it takes little extraordinary things to get extraordinary results. Today, we’re going to talk about one thing that brings extraordinary results… when people ACTUALLY do it!
We’re talking about leveraging videos to stand out from your competitors and give your future clients a personal connection with you and your business. Remember, people buy from people. You need to be the face of your business or company to create an emotional connection if you are planning to get sales and clients.
Here’s how to do it. There’s 5 types of videos that can help your business have more sales, loyalty to your business and referrals. Not a bad outcome for a few small videos, right?
I know what you’re thinking… “I’m not good in front of the camera!”, “I’ve never recorded a video for my business”, “I don’t know what to say!”.
If that’s you. It’s time to be brave. For the future of your business. You need to do the things that make you feel uncomfortable. You’ve got to put yourself out there, in front of a camera… and that feels awkward. Yes, the things that take you outside your comfort zone, that force you to tell your story.
Does small business owners feel uncomfortable? Yeah… sometimes. Actually… most of the times!
But that is where the magic is, and that’s where your unique brand proposition is!
No one can compete with you and your unique story. No one can copy that. It belongs to you. By telling your story, that’s something that none of your competitors can compete with.
And here’s the kicker: In today’s business is a critical, fundamental part of marketing.
So the more that you’re injecting and incorporating that into your marketing, the greater competitive advantage you’re creating.
Breaking news: Being a successful small business owner today is about being brave and producing marketing that literally cut through the noise. And there’s a lot of noise. Ask your customers about it.
Here’s the 5 types of videos that all small business owners should be creating
1st Type Of Video:
“Your Positioner Video”
PURPOSE OF THESE TYPES OF VIDEOS
Be very clear who you are and what you stand for and what you can do for them.
- What is it about you or your business that is unique?
- What positions you in your sector/market?.
- What is it about you that can win the hearts and minds of your audience.
Also, think about what you want to be famous for?
What I mean by this is that you don’t need to be famous.
You don’t need to be famous, you just need to be famous to the right number of people. As Seth Godin says don’t try to be famous to everyone just be famous to the 3000 people that matter. You don’t need to have an epic number of people in your market. You just need to be epic to the people that might need your products or services..
How to plan for it:
Ask yourself:
- what does it keeps them up at night?
- What does success look like for them?
- How can you make them feel good?
- What is the biggest question they have that you can solve?
Once you have figured that out, the main ideas for your video will flow.
And remember! Be helpful to your future customers.
2nd Type Of Video
“Your Story Video”
PURPOSE OF THESE TYPES OF VIDEOS
Make a video that tells your story about why you decided to become a (whatever it is that you do).
Here’s a few questions to create your video story
– Why you decided to start your business?
– What is it that you do that’s unique?.
How to plan for it
Be Natural and smile! Let your personality come through.
P.S: Some people need to rehearse a few times to sound natural.
THIRD Type Of Video
“Promotional Videos”
PURPOSE OF THESE TYPES OF VIDEOS
This type of videos are promotional.
So this is where you shot form video to promote a particular event. Or it could be an offer that you have. Remember, the more offers you put out there, the more chances to sell. This one should be one type of video to do on a regular basis.
It could be some sort of promotion, or discount, or bundle, or something that has a short term offer around it.
Obviously, these type of videos have a have a shorter life span.
So do them often and include a great offer and a clear call to action.
The worst mistake I see many business owners doing is not adding at the end a clear call to action, like “Go to ….” or “Call us now for a …”.
And always add scarcity to your offer. Add a deadline. Put only certain amount of units or people served for the next 48 hours/days… just adapt it to your business particulars.
fourth Type Of Video
“Proof Videos”
PURPOSE OF THESE TYPES OF VIDEOS
These are proof videos. They could be:
- Testimonial videos.
- Reviews from customers.
- Case studies.
Using case studies are really, really powerful. Really under utilized strategy in business. Some people have testimonials on their video on their website but it’s a big difference between a static testimonial and a case study.
Case studies explain the before and after of a client thanks to your products/services. You should create them and use it in your marketing.
Again that is epic marketing right there. It’s storytelling at its finest.
fourth Type Of Video
“Have A Point Of View”
PURPOSE OF THESE TYPES OF VIDEOS
Another type of video is talking about perspective. So this is a little bit different compared to the previous one. So this is your perspective on a current issue. Is your point of view on a current event or it could be something that’s newsworthy
Where and when to use these types of videos:
- You can use them in a Video blog.
- You can use them across social channels.
One of the best uses for these types of videos are when you talk about a current topic. It could be a local current topic or a national topic.
Ask yourself:
“What you I stand for?”. It could be an opinion piece.
Claim a stake in the ground. Stand for something. But what if my opinion polarizes people? Well, that’s exactly the point! Polarizing people.
Be very clear on what you stand for and having an opinion.
That’s where:
- We get traction.
- And that’s where you get attention.
- And that’s where we cut through the noise.
Again, this is about producing content and marketing that potentially polarizes people.
A REMINDER:
Record videos at first is not fun. You have to fight your own “But…!”.
Always think about why you are doing it. They are profitable for your business. They make you stand out from your competitors, and creates an emotional connection with your customers. Is totally worth it.
Here’s a final tips to control your nerves.
- Plan your videos with the ideas I gave you above. Run them through in your mind.
We know that you’re going to be nervous when you hit the “record” button.
So it will take you a few shots to get it right. That’s ok. It happens to everyone.
Practice until you get it right.
And remember!
The nerves are natural.
And again, just be yourself. That’s what your customers will appreciate. And pay you for!
If you need help marketing your business videos, or you don’t have yet a blueprint to grow your business, click here and request a Discovery Call with us.
STEP 1 - Schedule your discovery call
Please select from the calendar bellow a preferred time to have a discovery session.
The calendar shows you the available dates and hours in your local time.
step 2 - Discovery Call
The discovery call is a complementary, no obligation chat to get to know each other and evaluate if our business are a good fit for each other.
At the end of the call you will get a better understanding of your current digital sales and find opportunities you might tap into to grow your business this year.
step 3 - Let's execute the plan together
Based on the Discovery Call, and if we are a good fit for each other, we prepare you a Blueprint to create and implement the MAGNETTYS Digital Sales System in your business.
