SMALL BUSINESS AI MARKETING, The What, How & When? (GUIDE)
An accessible approach for small sized Businesses
There’s a continuous stream of news in the media. Some people are calling it the enabler of the fourth industrial revolution. Some say that it can revolutionize the way we live and work.
And business owners wonder, “Is this something I can use it in my business for marketing?“.
Or maybe you already use intelligence AI applications, like on your phone or at home with an Alexa or Google assistant. And you have come to see the deep and profound importance of it as a profit enabler for your company.
By the end of this guide, you will understand the 3 secrets you need to know to make a profit out of AI marketing for small business:
- Who are using AI currently, and why?
- How to shortcut implementing Artificial Intelligence to just a few days and for a fraction of the cost of an AI project.
- What is the #1 question you need to ask yourself to make AI in your business a success?
PLUS BONUS RESOURCE:
Tool To Discover If You Can Leverage Small Business AI Marketing.
WHO’S INVESTING CURRENTLY IN AI, AND WHY?
The investment in figures don’t lie:
“In 2019, global private AI investment was over $70 billion”
Despite the strides being made in AI hardware and software in recent years, AI invesments are pretty much a big boys club only.
Because artificial intelligence technology, as of today, is still in the very early stages of development. Nearly all applications of AI are complicated and expensive to develop. And the AI solutions that medium and small business can benefit from are still small.
Take machine learning, for example. The latest implementations are really good at finding patterns in data. But it requires vast amounts of data that small businesses simply don’t have.
And neither do they have the financial resources to invest in it. The talent with specific skillsets to build an AI team is expensive. AI and machine learning scientists, data scientists, and engineers are some of the positions needed to round up a team of experts. Even the most prominent companies have challenges finding talent for their organizations.
And that talent doesn’t come cheap:
This is an average salary for a data scientist (remember, you need a few of these):
So, let do a quick recap. An AI project is:
- Talent is scarce.
So, then, you’re probably thinking, “there’s no way a small business owners can leverage AI for marketing, is there?“.
That’s what some would like you to think. Remember that this is a race, and whoever leverage AI in business first gets the advantage.
But what if I would tell you that there is another better way?
How To Shortcut Implementing Artificial Intelligence To Just A Few Days, Without Having To Hire A Team Of Scientists For An AI Project.
The way of implementing AI on corporations is one working path to leverage profits. Nothing wrong with that.
But you know that this is not going to work with your small business. Or any small business for that matter.
So then, what’s the alternative?
Compare these two scenarios:
CORPORATIONSTOP FORTUNE 500
- They hire a Top AI team
- They invest time and resources to create the AI that works only for them
- They train their AI with their massive data
- They keep the AI for themselves
- They keep all the profits
SMALLER BUSINESSESLOCAL & SMALL BUSINESSES
- We hire a top AI team
- We create AI tools that solve a problem that many companies have
- We leverage our small business data to train
- We offer it to other businesses
- Both the AI creator and the small business profit from the AI
Does this approach make more sense for a small business?
Then, how can I use that AI powered solution to grow my company?
The #1 Question You Need To Ask Yourself To Make AI In Your Business A Success.
Just using artificial intelligence because it is the buzz word won’t get you to achieve your goals.
You need to set a goal for the AI that is aligned with your company’s goals.
Hear from the experts:
So, what are some of the best uses for AI in a small business?
According to the research of the uses of AI among corporations, there are two main categories:
- Industrial applications.
- Marketing and sales applications
What is the most profitable application of AI for small businesses?
The first application, industrial, is irrelevant for our case. Most local and small businesses don’t operate big plants, right?
But take a look at the second category, marketing. These encompass different uses: lead generation and sales. Things that small businesses definitely want more, and want to improve results.
And there lies the secret to AI. The big corporations are already using it to create more profits.
It is called AI for sales and marketing.
But how does it work?
Remember, artificial intelligence, and more specifically, one of its branches, machine learning, is really good at one thing: detecting and finding patterns.
How can we leverage that for our benefit?
Let’s use one example. Imagine you provide the machine learning algorithm a file with all your past clients, and the amount spent with you.
Based on different correlations, machine learning is capable of finding underlying connections and patterns to predict which of the prospects are more likely to engage your advertising and buy from you. It is like looking at the past to predict the future.
Will that be profitable for you? It is for most businesses!
Does the AI in marketing work?
Digital marketing is made up of many moving pieces: ad creatives, audience research, ads management, and others.
At this point, there is not a single artificial intelligence that can do all that work. Nor is expected to be one around any time near. But if we use the AI in the places where it makes sense, because it outperforms humans, the results are amazing.
For instance, when we put a top human marketer vs. our AI for small businesses to manage advertising campaigns, these are the results:
As you can see, 9 out of 10 times the AI performs better, meaning it gets more profits. And manages the advertising budget more efficiently.
So the advantages are clear:
- It gets more customers (thanks to a better targeting)
- With less spend (saves your budget and takes on lower prices in bidding)
- It discovers new buyer groups to sell.
HOW DO I INTEGRATE AI MARKETING INTO MY BUSINESS?
By using a partner that has the technology already developed, and the specific case use in mind for marketing.
Adopt AI without help is a complicated thing. Business marketing too. So at Flycer AI, we have the solutions created for small companies to start profiting from day 1.
- Improve marketing Without investing in a team of scientists.
- And without having to wait months or years to see results.
- And all, at a fraction of the cost of investing in an R+D AI project.
So if you are serious about being the first to leveraging AI marketing solutions for your small business, and take the lead in your market, start with AI marketing tools from Flycer.
We have created a useful tool to let you know if your company is ready for AI now. It only takes 30 seconds to fill, and you will get an instant answer.
It the Quiz says you are ready, the next step is set up a discovery call to see the possibilities for your business.
The future is now and starts here.
Best of luck,
The Flycer Team.
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AI Readiness Quiz
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Does marketing AI replace a marketing strategy?
No. An excellent small business strategy is essential to make businesses leverage AI and get consistent marketing results.
Although digital marketing trends, and some hyped marketing services come and go, your marketing efforts need to be led by a good marketing plan.
Small businesses leverage AI correctly when they have a solid online presence and use that business intelligence to reach advertising channels proficiently.
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