How To Reopen Your Business In A Way That Will Keep You Afloat During The New Normal

The current situation for businesses

Many companies are seeking to re-open their doors after being forced into weeks-long closures by the COVID-19 global pandemic.

When your business reopens, many brands are adjusting their marketing and customer service strategies to meet the needs of shoppers and customers. Why? Because after the reopen now you find you have to deal with special needs like smaller working hours, fewer customer queues, and perhaps lower prices.

You could find yourself losing customers and not making the most of your opportunity by not marketing your reopen corretly. If you don’t have a plan in place to manage new health and safety concerns during this pandemic, that’s going to hurt your business. Not only will you have lower customer service, you will have fewer customers and a boon on the profits.

Expanding both online and offline services is imperative to ensure a safe, healthy, and profitable reopening. Marketing must shift towards social media and in-person outreach as businesses deal with the operational challenges of resuming operations and maintaining health and safety.

Important considerations for the reopen

Whenever you reopen your business, it’s important to re-evaluate your marketing and communications strategies. Regardless of the reason for your closure, this article will provide you with valuable insight on how to adapt and keep up with changes. These strategies will help guide you as you navigate the constantly evolving business landscape.

Even if your store closed abruptly, you can still leverage the latest marketing tactics to succeed. An effective digital marketing strategy is essential to success, regardless of what your initial business plans were.

In addition to rethinking your communication strategies, you’ll want to inspect your store and gauge its readiness and usability for today’s customers.

STEP 1: Share your reopening details

Step 1: Share your reopening details. When telling customers your business will be closed, over-communication is the best approach. Publicize it via online channels such as social media, on your website, and in emails. It’s also important to post hours and information at the front of your store.

Listen up. In this new era, when a business reopens, it’s important to communicate as much as possible. Effective e-campaigns depend on proactive communication and the ability to spread the message. To increase customer loyalty and foot traffic into a reopening, brands should share their reopening plans through social media, post reopening information on their website, send emails and put hours and information on their doors.

STEP 2: Adapt Your Marketing Strategy

Reassess Your Market. If your company was closed for a long time, chances are you’re going to need reevaluate your social media strategy. Society and customers are changing behaviours. The rules about marketing have changed, and that means your ads need to change too.

Rebuild new ads that resonate with today’s consumers and target them with dynamically-generated messaging that shifts as the world changes around us. If you don’t know how to do this, or your current marketing agency is not living up to their promises, try Flycer AI. Our Artificial Intelligence takes care of all of this, and make sure your business is front and center in your community.

Here’s how you do it:

STEP 3: See what the recent Data is saying about Customers.

As a result of the pandemic, many company owners have made significant changes in how they market their product – sometimes even altering their brand vision. Here’s why:

Customers are spending less time in large groups, avoiding crowded airports, and avoiding touching. What’s the best way to highlight that in your ads?

You’ve designed your existing ads and content based on how people interact with your brand, but customer behaviour may have changed. Look at updated customer data to see what products and posts are currently resonating with your audience. Start by looking at Google Trends to see which phrases and keywords people are currently searching for.

Today’s re-engagement tactics are different than yesterday’s. You designed your marketing and communications plans based on how people interacted with you. But what they’re searching for today could be different from thirty days ago. Review current search data to see which topics are trending with your audience.

Rethink your headlines, ad copy, and imagery.

Also, you can look at what products and content in your social media marketing campaigns are resonating with consumers. Do people actually use them? Making changes based on all of this data can be risky, but it’s critical to remember that little things matter.

So summing up:

A closed business puts people out of work, and it also means a potential loss of sales and customers. A vital part of reopening the business is communicating to the community, announcing its reopening. Also making the product line or services more appealing for new customers, and adjusting marketing to suit new customer demand.

Consider revisiting your ad and content strategy to make sure it’s aligned with the message you’re currently receiving from your customers. See what resonates with your customers – and what doesn’t.

It’s important to research how these kinds of media work for your company and what kind of tone you should adopt.

If you need help promoting your products or services, and need a solution that works in the new normal, talk to Flycer AI. Hundreds of local and small businesses are leveraging AI for more calls, foot traffic, appointments and new customers. Start by getting a Free Demo here.